Our Story
Solya was created around one simple idea: Christmas should feel exciting for more than just one morning.
Every parent knows that look. The little rush of excitement when a child has something new to open. The smile before breakfast. The “can I open the next one?” before the day has even started.
We wanted to turn that feeling into a daily ritual.
Most Advent calendars give children a small piece of chocolate, and a few seconds later, it’s gone. We wanted to create something they could actually keep, collect, squeeze, trade, display, and play with long after the door was opened.
That’s how our Squishy Advent Calendar was born.
Behind each door is a new little squishy character made for the Christmas season. Cute, soft, colorful, and easy to love. One small surprise every day, building excitement all the way to Christmas morning.
But for us, it was never only about the toys.
It was about giving children a reason to slow down, use their imagination, and enjoy a real moment away from screens. It was about creating the kind of simple memories parents love watching and kids remember without even realizing it.
Our mission is to make toys that feel joyful, thoughtful, and a little bit magical.
Because childhood moves fast.
And sometimes, the smallest surprise is the one they talk about all day.
Solya. Little surprises. Big Christmas memories.